At Ruth and Naomi, we recognize and celebrate every girl, her uniqueness, and what makes her Be-YOU-tiful. Whether it's the sporty girl hitting the fields, the dancer, the musician, or the girl who enjoys getting trapped in a good book, each girl has something extraordinary to offer!  Our calling is for girls to truly understand our motto and spread the positive message of "Be YOU" to other girls around the world.

Each season (spring, summer, fall, and winter), we highlight a different girl that exemplifies what it means to be a Ruth and Naomi girl. The "R & N Girl of the Season" will share her story with you and a portion of the proceeds from that season will go to her favorite charity. Meet our current Girl of the Season! 

Ruth and Naomi was founded by two moms of tween-aged girls, who had a desire to CELEBRATE their Be-YOU-tiful girls. The clothing offers both trendy styles and appropriate fits. Like most moms, we had trouble finding clothing that were both appropriate and also comfortable while staying FUN! Every item that Ruth and Naomi offers is both mom and tween approved! 

Our goal is to help every mom/dad find a home to shop for their tween. Welcome home. 

~ Kelly and Laura 

Shop Online

At Ruth and Naomi, we are proud to offer online shopping for the convenience of our customers. Our user-friendly website allows you to browse and purchase from our extensive collection of trendy and appropriate girls' clothing, all from the comfort of your home. With free shipping on orders over $100 and a variety of styles to choose from, shopping with us online is both easy and enjoyable. Explore our online shopping sources below and discover the perfect outfits for your little one today!